I have been thinking hard on what we should write about the first blog post on our official blog. Then we had huge brainstorming session in house (yes, it is that hard) and we all agreed, why not start answering some common questions customers ask us every day.

So here we go people...

Why I haven't heard of BulkResponse before?

That's a very good question.

Our core team has been involved in email business one way or another since 2003. When I say involved, I mean doing every thing related to email marketing including coding & software development, Whitelisting & Reputation monitoring, Support & Sales, Servers & Administration.

In 2008, we decided to bring all expertise on board and start a company. We have...


      

GENERAL GUIDELINES FOR SENDING MASS EMAIL

Posted by  Farwa Syed on

   




Let’s say, you want to send a mass email to your subscribers, without sounding spam. Also, you want your bulk email marketing campaign to be effective as well. If you want to get it out quickly as you don't have time to read a hundred guides about email marketing, then these are some of the general tips for providing a good mass email service in the first place.
Mention your service clearly

People don’t read email like they read a novel. They skim the content, especially if they are multi-tasking. If you want people to respond, you need to clearly explain the benefits they’ll get when...


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GET MAXIMUM SUCCESS WITH YOUR EMAIL MARKETING CAMPAIGNS

Posted by  Farwa Syed on

   




Everyone gets emails, far too many emails. This gets frustrating at times. But the most annoying thing about this bombardment is this that how poorly these emails are managed in mass email marketing and how much irrelevant they are. In bulk email marketing, an email gets few seconds of attention, whenever it lands in any inbox. Its impact, in those few seconds, decides whether it is worthy enough to be considered further or not. Try to have that once and for all type of chance and be conscious about everything from how your email starts off to how it is formatted.
Nevertheless, regardless of the industry you’re in, these key mass email marketing practices have a direct effect on the success rate of your email marketing campaign. Though practices are quite straightforward but...


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5 Emails to Send to Your Customers and How to Send Them

Posted by  Farwa Syed on

   




So you have been down the road and already have taken the first step toward by building your contact list, and now you need to send something to your subscribers. But what should that something be? And how that something needs to be delivered? …. If you’re yet to figure out this or how to get the customers’ engagement, here we’ve highlighted the points you need to keep track of, on a regular basis, along with a few other tips that will be helpful in long run.
LEAD CAPTURES

People have a limited attention span of being online. They spend seconds reading an email before they want to convert or close.
Although it is...


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MOST COMMON MISTAKES IN E-MAIL MARKETING

Posted by  Farwa Syed on

   




No one expects to hear that e-mail is dead. In many ways, e-mail is dead for a lot of small reasons that people might not consider in start but those mistakes leave a long lasting effect. If your e-mail list is not growing, your unsubscribe rates are more than your open rates, you may want to rethink how to use e-mail more effectively to reach your target audience. There are different approaches on how to best use e-mail to reach customers and prospects. But before considering those, you need to eliminate the mistakes that are creating issues in the email marketing campaign. So before you dump e-mail marketing altogether, consider if you’re guilty of any of the following behaviors.
SENDING OUT EMAILS WITHOUT PERMISSION


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Bulk emails go into the spam, or get blocked. Why? Well, if you have low open rates, your emails get flagged by spam filters, or at times situation gets worse and results in permanent blocking. Either way, it not only wastes time and money, but is also useless.
As we send millions of mails every day, so we have been observing email deliverability trends based on data we receive from these bulk email marketing campaigns. We analyzed thousands of email campaigns, found interesting insight...


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WHAT IS AN EMAIL BLAST, AND HOW TO DO IT RIGHT WAY

Posted by  Farwa Syed on

   



“Blast” is a word that makes us cringe whenever it is heard. You might be hearing or reading it every single day in the email compliance and deliverability field. However, there are two words that should never be uttered around, and those words are “email blast service.” Whenever the word “blast” is used in reference to emails, it creates images of unwanted bulk emails that are being sent invasively, jamming thousands of inboxes at a time.

If you want to create a significant relationship with your customers, it’s very obvious that clogging their inboxes is not the way to go. So instead of using the term “email blast,” let’s think of its replacement. Avoiding to use “blast” for your emails gets you in the...


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Benefits of Email Marketing

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Every business is different and every audience responds to different channels in different ways. However, marketing of your business defines the graph of audience response. Email marketing is a highly valuable tool for all types of marketing. Regardless of all the publicity about the importance of social media marketing, most professionals prefer email marketing to drive the customer engagement to its max. Email marketing is a proven success. Here are the reasons why you need to use an email marketing service.

IMPROVED EMAIL NEWSLETTER DESIGN

With the help of Email marketing services, it becomes easier to make attractive email newsletters and emails of all types that match your business branding. They are generally eye-catching and appealing. As...


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How to Manage Email Bounces for Better Performance

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Bounce rate is one of the most essential matrix to know whether your mass email marketing is being successful or not. They have an inverse relation with one other, Lower the bounce rate, higher the success rate in bulk email marketing.

What bounce rate is? Well, you send out emails, and because of some unknown reasons, your emails cannot make it to the destinations and are rejected. The bounce rate is directly related to the quality of your mailing list. A low bounce rate indicates a clean and confirmed list with active subscribers. A high bounce rate indicates problems with the list management or permission-based methods.

...


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Reasons WHY Email Marketing Fails at Times!!

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Every day new data is shared about email marketing; sometimes that data creates more confusion than it resolves. However, the same email marketing, when done right, is very effective. If your email marketing efforts are falling flat, then the problem is your overall mass email campaign. It’s not that email marketing itself is a failing trend. You are told about the strategies that will be effective almost everywhere, but you are never told about things you should avoid, when it comes to email marketing.

This article here is all about the DONTS that you need to dodge. The factors that are discussed here are generally causing email marketing campaigns to fail.

a. If the content is not...



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STRATEGIES FOR SUCCESSFUL MASS EMAIL CAMPAIGNS

Posted by  Farwa Syed on

   




Most of the times, you might be spamming your own prospects without even knowing. You're likely be thinking “how can I?” and even then, you don’t stop mass email marketing until it stops working. And, at that point, it's too late and you're left with no money.
Or if you are sure that you are going the right way, even then, how can you guarantee that you're maximizing the potential of your campaigns? How can you ensure that your audience is receiving your emails, reading them, and eventually, becoming customers? Well you cant. Least you can do is doing your best.
Here are some of the strategies for the evolution of your mass email marketing along with some of the challenges that you might get in counter with.

1. GET TO KNOW THE ACTUAL REASON OF MASS...


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