In order to get the most out of your email marketing campaigns, it is imperative that you regularly monitor your email deliverability rate and constantly strive to improve it. The volume of emails that most customers receives on a daily basis can make it difficult for you to ensure that your message reaches to your targeted audience amidst all the clutter. Here are 5 valuable tips to significantly improve email deliverability to your customers and get the desired response:
1. Practice Good Hygiene for Your List
To improve email deliverability, you as an email marketer need to practice good hygiene for your list by keeping it up-to-date and deleting records and addresses that are no longer valid. You constantly need to check for ‘bad’ email addresses that are deemed as permanently...