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Bulk email marketing service pricing

Bulk email pricing: pick a product, slide to your volume

Three products, three sliders, public prices. The Web App starts at $29 a month for 25,000 emails and goes to 10 million. SMTP Relay starts at $29 a month for 50,000 credits. List cleaning is a one-time pack.

Month-to-month plansCancel by requestCard payments by Stripe
Web AppFrom $29/monthSMTP RelayFrom $29/monthList CleaningFrom $24.50 one timeAdd-onsMailboxes, servers, leads
The short answerLast reviewed October 2026

BulkResponse has three products with their own prices. The Web App starts at $29 a month for 25,000 emails and goes to 10 million. SMTP Relay starts at $29 a month for 50,000 credits. List cleaning is a one-time pack from 50,000 addresses. There is no free tier. Start on the smallest plan and cancel by request.

Web App

Your campaigns, lists and follow-ups in one account

Tell us your list size and how often you mail it. We pick the plan. The price follows the slider.

130
You need about 100,000 emails a month. We picked the plan that covers it.
Need more than 10 million a month? Talk to us · Prefer to pay once? Pay As You Go
Pay MonthlyBest Deal
100,000 emails a month
$89/month
$0.89 per 1,00010 Google mailboxes
Start with 100,000 emails for $89/month
No free tier. Cancel by request. Upgrade in one click.
Included in every Web App plan
  • Campaigns with HTML and plain-text bodies, templates in 12 categories
  • Mail the whole list, or only people who clicked or opened
  • Pause a live send, then resume
  • AI spin variation: 1 to 5 versions of subject and body
  • Autoresponders and triggers for follow-up
  • Three delivery paths: BulkResponse, your SMTP or mailboxes
  • Stats while the campaign is still sending
  • Import from Mailchimp, AWeber, GetResponse, iContact, Constant Contact
  • Single opt-in allowed

All Web App plans

Prices read from the live pricing page, October 2026.
Emails per monthPricePer 1,000Google mailboxes
25,000 emails$29/month$1.162Choose
50,000 emails$49/month$0.985Choose
100,000 emails Best Deal$89/month$0.8910Choose
200,000 emails$159/month$0.8020Choose
500,000 emails$299/month$0.6030Choose
1,000,000 emails$399/month$0.4050Choose
2,000,000 emails$599/month$0.30100Choose
3,000,000 emails$749/month$0.25200Choose
5,000,000 emails$1,899/month$0.38300Choose
10,000,000 emails$3,599/month$0.36400Choose
SMTP Relay

Keep your software. Buy the pipe.

SMTP credentials, a monthly credit pool and bounce history. No web account needed.

  • SMTP host, port, username and password, plus the relay IP
  • Monthly credits: mail sent minus bounces
  • An emails-per-hour ceiling that spreads the month
  • Sending domain with v=spf1 include:spf.bulkresponse.com -all
  • Per-day history of sent and bounced mail, and a bounce list
  • Upgrade inside the account

Relay does not include campaigns, lists or the designer. Those live in the Web App.

SMTP Relay
200,000 relay credits a month
$89/month
$0.44 per 1,000
Start with 200,000 relay credits for $89/month
Monthly credits, not a surprise per-email invoice.

All SMTP Relay plans

Prices read from the live pricing page, October 2026.
Relay credits per monthPricePer 1,000
50,000 credits$29/month$0.58Choose
100,000 credits$49/month$0.49Choose
200,000 credits$89/month$0.44Choose
500,000 credits Best Deal$199/month$0.40Choose
750,000 credits$299/month$0.40Choose
1,000,000 credits$399/month$0.40Choose
List Cleaning

Clean it before you mail it

One credit cleans one address. The cleaned list comes back into your account, no CSV re-import.

  • The list locks while it is cleaned, so it cannot be mailed by mistake
  • Invalid and risky addresses are marked with reasons
  • Unused credits stay on your account
  • Separate from your monthly sending credits
  • Order status: paid, cleaning, completed

Already a customer? Add a pack in your account.

List Cleaning, one time
100,000 addresses
$99one time
$0.99 per 1,000
Clean 100,000 addresses
One credit per address. Never billed monthly.

All cleaning packs

One-time packs. Credits stay on your account. Confirm the price on the live checkout screen.
PackPricePer 1,000
50,000 addresses$24.50 one time$0.49Choose
100,000 addresses$99 one time$0.99Choose
300,000 addresses$199 one time$0.66Choose
1,000,000 addresses$399 one time$0.40Choose
2,000,000 addresses$699 one time$0.35Choose
Add-ons

Add capacity without changing your plan

Bought from a Web App account. Each one stacks on top of your plan.

Purchased mailboxes

On pre-warmed domains, up to 2,000 emails a day each, up to 100 per order. Not available on SMTP Relay.

$3 /mailbox/month
See mailbox options

Managed SMTP servers

5,000 emails a day per server, up to 20 servers (100,000 a day). Provisioned by our team.

$20 /server/month
See mail servers

Lead Finder credits

Verified and unverified tiers, each with its own price per 1,000, shown in your account before you buy.

Per lead in two tiers
Explore Lead Finder
Not sure?

Which product do I need?

If you want to...ChooseStarts at
Write, send and track campaigns and follow-upsWeb App$29/month for 25,000
Send one big campaign without a subscriptionPay As You GoOne payment, 1,000,000 emails
Keep your own software and buy deliverySMTP Relay$29/month for 50,000
Add daily capacity to the Web AppManaged servers$20/month per server
Check a list before you mail itList Cleaning$24.50 for 50,000
Send above 10 million a month or on dedicated IPsDedicated quoteCustom
Month to month
No annual contract on monthly plans.
Cancel by request
Ask before your next bill date.
Stripe checkout
Pay by card. Download invoices.
Since 2008
Hawthorne, California.
Customer reviews

Real reviews from real senders

Quoted word for word from Trustpilot and Capterra, with the reviewer and date. Click through and read every review, including the critical ones.

Trustpilot
“A GREAT alternative to Amazon SES without all the Bounce Rate Limits!”
FaustoUnited States · May 2026Read
Trustpilot
“Excellent Service over many years.”
ColinSpain · May 2024Read
Capterra
“Great experience, I have used other services but they did not guide me.”
Mubashir H.Professor and Dean · May 2024Read

Ratings read from each site in October 2026. Review counts are shown next to every score.

FAQ

Pricing FAQ

Is there a free trial?
No. There is no free tier or free test account. The smallest Web App plan is $29 a month for 25,000 emails, month to month, and you can request cancellation before your next bill date.
What happens if I run out of credits mid-campaign?
The job screen stops a send that your credits cannot cover, so nothing goes out half-finished. Upgrade in one click inside your account and send.
Do unused sending credits roll over?
No. Monthly sending credits are used within the billing cycle. Cleaning credits are different: they stay on your account until you use them.
Can I move to a cheaper plan?
The in-app upgrade flow only moves up. To move down, request cancellation before your next bill date, then sign up for the smaller plan.
What is the difference between the Web App and SMTP Relay?
The Web App is the full platform: lists, campaigns, follow-ups, mailbox rotation and stats. SMTP Relay is credentials and a monthly credit pool for software you already use.
How do cleaning credits work?
One credit cleans one address. Cleaning credits stay on your account and are separate from your monthly sending credits.
How do I pay?
By card at checkout, processed by Stripe. Invoices are downloadable in your account, and you can change your card in the Stripe portal.
What if I need more than 10 million emails a month?
Talk to us. High-volume and dedicated sending is quoted to your daily volume.
See all questions

Pick your volume and start sending

Every price is on this page. Start at $29 a month and upgrade in one click when you grow.