Bulletproof SMTP server: bulk sending that keeps working
When one server has a bad day, your campaign should not. BulkResponse rotates mail across managed SMTP servers, shows failures instead of hiding them, and sorts bounces correctly. Managed servers from $20/month, 5,000 emails a day each.
A bulletproof SMTP server is one that keeps delivering when a single path fails. At BulkResponse that means managed SMTP servers you can rotate on one campaign, failures that pause a campaign with a visible error, bounce handling that tells a temporary delay from a dead address, and suppression that stops repeat mail. Managed servers are $20 a month and send up to 5,000 emails a day each. Sending policies apply.
What does "bulletproof SMTP" mean?
The term gets used two ways online. Here is which one we sell, stated plainly.
What makes an SMTP setup resilient
Hard bounces stop. Soft bounces are counted.
Bad bounce handling quietly ruins a sender. BulkResponse marks hard bounces on the subscriber, classifies soft bounces and delay notices separately, and records complaints. Suppressed and globally suppressed addresses never get the next campaign.
- Hard bounce, soft bounce, complaint and unsubscribe are four separate statuses
- Suppress typed emails, whole domains or an uploaded file
- Export soft bounces, hard bounces and complaints from campaign stats
Authenticate your domain without guessing
DNS is where most new senders get stuck. We keep it to one SPF record and help you publish DKIM.
- Add and verify your sending domainAdd it in account settings and click the link we email you.
- Publish one SPF recordCopy the TXT record into your DNS. The domain list shows SPF status.
- We help you publish DKIMAdding a domain notifies our support team, and we work through DKIM with you.
- Track on your own hostnameOptional: opens, clicks and unsubscribes on your domain, over HTTPS.
Shared relay vs managed server vs dedicated
Three ways to buy SMTP capacity from BulkResponse.
| SMTP Relay | Managed SMTP server | Dedicated (quote) | |
|---|---|---|---|
| Best for | Your own software | Adding daily capacity to the Web App | High volume on assigned capacity |
| Price | From $29/month | $20/month per server | Custom quote |
| Capacity | Monthly credits, hourly ceiling | 5,000 emails a day per server | Quoted to your daily number |
| Rotate on one campaign | Not applicable | Up to 20 servers | Yes |
| How you buy | Signup | Inside your Web App account | Talk to sales |